Icon Blue is a Miracle Mile-based promotional company specializing in branded merchandise. Co-founder and President Walter Hill, Jr. started out in 1998 producing the type of branded pens and other items featuring company logos that are ubiquitous at conferences and trade shows. More recently, he expanded into customized and company uniforms, chairs and other “supply items.” Icon has been serving such well-established LA clients as American Honda Motor Co., where he started out with pens, and now produces their Honda owner manuals that go into the glove boxes of new Hondas. Icon Blue still offers its catalogue of promotional items – 50,000 of them, from coffee mugs to tote bags. Icon's other major clients include Hilton Hotels & Resorts, Toyota Motor Sales USA, Fox Television and Smashbox Cosmetics.