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TAG-Approved Hotels in Los Angeles
By Mike Ciriaco
"I think businesses ought to treat their customers right. Even their gay customers," said Sean Penn's titular character in the film Milk. In the never-ending battle for LGBT rights, economic equality is synonymous with social equality, and in a capitalistic society, every purchase is like casting a ballot. Gay consumers make a political statement anytime they decide which airline to fly, on which fast food to chow down and which hotels to patronize.
This necessity for queer-friendly accommodations inspired San Francisco-based Community Marketing, Inc to create the TAG Approved Program. Founded in 1997, the TAG recognizes “LGBT-welcoming” hotels, resorts and B&Bs that meet acceptance standards by adding them to a directory—a cost-effective way to reach gay and lesbian consumers throughout North America. Although a boon to gay travelers, TAG's primary motivation was to benefit 'out' hotel employees.
Seek out the following TAG-approved hotels, located in these Los Angeles regions: Downtown, Hollywood, West Hollywood, LAX, Westside, Beverly Hills, Santa Monica, San Fernando Valley and Pasadena.
Find out more about the TAG Approved Program and view a map of TAG-approved hotels after the jump.
