WHAT’S COMING – JULY 2014

LATCB VISITOR INFORMATION KIOSKS

LATCB recently rolled out new digital visitor information kiosks at several major tourist destinations across Los Angeles. The kiosks will be placed in areas with very high tourist foot traffic. They offer visitors an interactive touchscreen that enables them to quickly and easily find hotels, transportation, attractions, and special deals near their location, or anywhere in L.A. and purchase tickets on-site. The kiosks provide an informative resource for visitors, and a valuable marketing opportunity and direct point-of-sale tool for LATCB members and partners. Watch for announcements about advertising opportunities on the kiosks in the coming weeks. For more information, please contact Manager of Strategic Alliances Yasmin Moaven at YMoaven@latourism.org.

MEMBER OPPORTUNITY – LAST CHANCE TO EXHIBIT WITH LATCB AT GBTA

Members have the exclusive opportunity to join LATCB in exhibiting at the Global Business Travel Association (GBTA) Convention 2014 taking place July 26-30 at the Los Angeles Convention Center. The GBTA Convention is one of the world’s leading business travel and meetings conventions, where the travel spend among buyers averages $84 million. Most exhibitors at the event find one to six new suppliers, generate six to over 50 new leads, including Fortune 100 business travel buyers. With Los Angeles serving as host city, LATCB members have the unique opportunity to join the Los Angeles exhibit and put their brand before nearly 1,500 business travel buyers on the GBTA Exposition floor, Monday, July 28 through Wednesday, July 30. For information or to reserve your booth participation, please contact Mikela Redd at mredd@latourism.org

MEMBER OPPORTUNITY – LATCB NIHAO CHINA TRAINING ELECTIVE PROGRAM IN JULY

The next China Ready seminar is coming up on Thursday, July 31 at the Bank of America Tower auditorium. LATCB members have an exclusive opportunity to benefit from our new Ni Hao China training program designed to help hotels, attractions and other tourism industry businesses learn how to best attract and meet the cultural preferences of Chinese visitors. The NiHao China program offers a series of seminars, culminating with China-Ready certification for businesses that meet specified criteria. Certified NiHao China businesses will be promoted via LATCB’s marketing vehicles in China including our new website, social media channels, trade shows, and media and travel trade outreach. 

•    Thursday, July 31, 8:30 a.m. – 11:00 a.m.:  Service Excellence for Chinese Customers

For more information, email ChinaReady@LATourism.org or click here.

MEMBER OPPORTUNITY – EXHIBIT AT THE ASAE ANNUAL MEETING & EXPOSITION 2014

LATCB members have the exclusive opportunity to exhibit in the Los Angeles booth at the ASAE Annual Meeting & Exposition in the Association Solutions Marketplace, August 10-11, 2014 at the Nashville Convention Center, in Nashville, Tenn. The 2014 ASAE Annual Meeting & Exposition is the premier annual event for more than 5,000 association and non-profit executives to gather for educational seminars, dynamic speakers, networking, and product and meeting-site shopping. This is your opportunity to make valuable contacts, develop relationships, and receive RFPs on the show floor. Join LATCB in the Los Angeles booth to maximize your exposure to association executives. For more information or to reserve, please contact Mikela Redd at mredd@latourism.org.

MEMBER OPPORTUNITY - JATA TOURISM FORUM & TRAVEL SHOWCASE

Members are invited to join the LATCB/LAWA Tokyo Office in exhibiting at the annual Japan Association of Travel Agents (JATA) Tourism Forum & Travel Showcase, one of the largest tourism events in Asia, taking place Sept. 23-28 in Tokyo, Japan. The Travel Showcase features two events - a marketing conference where tourism professionals will discuss a single theme in depth, and a trade fair and exhibition, with a travel trade day offering business talks and information exchange. Other days are open to the general public for promoting products and services to general consumers. Don’t miss this valuable opportunity! The deadline to register is August 31. For information or to register, please contact Carly Weinstein at cweinstein@latourism.org or (213) 236-2365. For more information about JATA and the event, visit http://t-expo.jp/en/index.html

RELAUNCH OF LATCB MEMBER EXTRANET

LATCB has re-launched our Extranet Member Portal! Accessing your membership account through the Portal will allow you to update contact information, upload photos and descriptions for the website and print publications. We encourage you to log in and review your own listing on discoverlosangeles.com to make sure the account information is accurate and up-to-date, and make any necessary changes using the Portal. We’re excited about showcasing and promoting our members and encourage you to help us keep your information fresh for 2014. If you do not have a login, please email D.B. Villanueva at dvillanueva@latourism.org or call (213) 236-2350.

POST SPECIAL OFFERS ON DISCOVERLOSANGELES.COM

There couldn’t be a better time for LATCB members to post special offers on our website. LATCB is experiencing tremendous growth on our website discoverlosangeles.com, and research studies indicate travelers base much of their decision making on best deals and discounts available. If you are interested in posting a special offer, you can do so by accessing the Member Extranet via the re-launched Portal. Click on the tab “web” and then “coupons” to enter special offer information.

Special offers can be posted specific to Travel Trade Professionals, Meetings & Conventions, and Consumers. Please note that offers geared toward Travel Trade Professionals and Meetings & Conventions should have at least a 12-month cycle as they will be made available to tour operators, citywide and convention groups arriving to Los Angeles up to one year out.

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