BeautyCon took over Downtown Los Angeles in July

On July 11, 2015, BeautyCon took over The REEF in Downtown Los Angeles and brought together the world's premier fashion, beauty & lifestyle content creators and their fans for a day of fun and beauty.

We caught up with influencers Ava Allan, Madison Pettis and Alyson Stoner who shared their #LAstory. Check out the video to find out their favorite spots in the City of Angels and their L.A. essentials.

BeautyCon Los Angeles
Blogger Dulce Candy arrives at BeautyCon LA.

Today's biggest online fashion and beauty stars walked the pink carpet and took center stage at meet-up booths, live demos and fan Q&A's at this years BeautyCon Los Angeles.

BeautyCon Los Angeles
A fan snaps a selfie with actress Ava Allan.

BeautyCon attendees had the opportunity to participate in interactive presentations, learn about new products, and attend panels on topics like “Unleashing Your Inner Creativity,” and “The Evolution of Fashion and Beauty”. They also got a chance to meet and mingle with some of their favorite content creators such as L.A. native and actress Ava Allan who started a YouTube channel a couple years ago to get a better connection with her fans and to share her love of beauty and fashion. Other beauty bloggers in attendance included Dulce Candy, Bethany Mota, Bunny Meyer and many more.

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